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Research papers

Studies in readership

This study is of very much wider interest than the title might suggest. Although the study was in fact a critical investigation of the methods currently used in the National Readership Survey conducted in the United Kingdom by the Institute of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
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Citation

B.V., E. (1963a, August 01). Studies in readership. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/studies-in-readership


Research papers

The research activities of the International Union of Official travel organisations

IUOTO, through its Research Commission, has always recognised the importance of research in international travel. In this era of rapid expansion in international movement there have been changes in travel habits, substantial investment in means of...

Catalogue: ESOMAR Yearbook 1962-1963
Author: L. J. Lickorish
August 1, 1963
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Citation

Lickorish, L. J. (1963a, August 01). The research activities of the International Union of Official travel organisations. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-research-activities-of-the-international-union-of-official-travel-organisations


Research papers

Foreword by the president

The present Yearbook will give further illustrations of some of the tendencies signalled last year.

Catalogue: ESOMAR Yearbook 1962-1963
Author: Jan van Rees
August 1, 1963
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Citation

van Rees, J. (1963a, August 01). Foreword by the president. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/foreword-by-the-president


Research papers

The year's work

Report of the activities for the years 1962-63.

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1963
×

Citation

B.V., E. (1963a, August 01). The year's work. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-year-s-work


Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German)

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but...

Catalogue: ESOMAR Yearbook 1962-1963
Author: ESOMAR B.V.
August 1, 1961
×

Citation

B.V., E. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961 (German). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961-german-


Research papers

Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961

My purpose is to show that, in public opinion research, we must find the right formulation of questions and derive the right conclusions. Let me explain this with a few concrete questions. In Germany there is a lot of talk about prosperity, but...

Catalogue: ESOMAR Yearbook 1962-1963
Author: Ludwig Erhard
August 1, 1961
×

Citation

Erhard, L. (1961a, August 01). Speech by professor Ludwig Erhard, German Federal Minister For Economic Affairs, at the ESOMAR/WAPOR congress in Baden/Baden on September 11th, 1961. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/speech-by-professor-ludwig-erhard-german-federal-minister-for-economic-affairs-at-the-esomar-wapor-congress-in-baden-baden-on-september-11th-1961